外贸人应该多读书

admin 2021-05-03 22:57 电商知识

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识不足则多虑,威不足则多怒,信不足则多言。

最近在论坛回帖时发现,有些外贸人连一些基本的商业知识和规则都没有弄明白,抓不住重点,反正在其他一些事上纠结半天。详见下面的例子:


最近发开发信,收到了一个客户的回复,但不明白客户提出问题的具体意思。

客户类型:化妆品原料分销商,自己也生产和在全世界分销植物性化妆品原料。
客户国家: 法国
分销区域:法国,比荷卢。
我们产品:化妆品原料

邮件来回如下:

(1). 2014-10-27 10:29 第一封开发信

Dear Ms. Claudine COUMANNE,

Glad to know your company distributes cosmetic ingredients on the French and Benelux markets.

This is Michael from XXX Chemistry Company, we are a professional manufacturer focused on xanthan gum products,which is naturally derived polymer that provides excellent thickening properties for shampoo and body wash products.

In European market, we are working with some distributors and importers, most of our end-customers are cosmetic manufacturers.

Hope to find a way to cooperate with you, if any interest, please let me know. Thanks.

(2). 2014-10-27 17:21 收到客户回复

Dear Michael,

Thank you for your mail. Please note that we only work under a exclusivity agreement.

(3). 2014-10-28 09:03 回复客户

Dear Claudine,

Thanks for your quick response.

Regarding the Exclusivity Agreement, our solution is we use a brand new trademark and new package.

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